Our Values
PROVENANCE MATTERS
We are proud of the pristine environment at our Big Glory Bay salmon farm, and we are committed to protecting it.
We are proud of the pristine environment at our Big Glory Bay salmon farm, and we are committed to protecting it.
SUSTAINABLE SEAFOOD
Our highest priority is to nurture the environment. We are committed to protecting the unique marine environment at Big Glory Bay. It’s at the core of what we do.
We don’t just say that our Big Glory Bay King Salmon is “sustainably ocean farmed with care” – we mean it, and we have the credentials to prove it. Our aquaculture practices are rigorously audited and certified each year by the highest authority in global aquaculture.
Our sustainable farming practices include farm relocation, low pen density, and dedicated fish health and algae monitoring programmes.
King Salmon from New Zealand has been rated 'Best Choice' by the Monterey Bay Aquarium Seafood Watch Programme.
OUR COMMUNITY
Farming at Stewart Island/Rakiura is a privilege. We honour that privilege by supporting the local community.
One way is by putting 10 cents from every Big Glory Bay King Salmon sold into our Salmon Grant Fund. That fund supports the Stewart Island/Rakiura and Bluff communities to develop meangingful local projects.
We do this to recognise and thank those communities for all their support of our salmon farming and processing activities since we took over the farm back in 1993.
CULINARY PERFECTION
Our ocean-farmed Big Glory Bay King Salmon has a unique texture and flavour that is valued around the world. We aim to produce the best-quality, best-tasting salmon that’s certain to delight the most discerning customer. Our salmon is consistently exceptional eating.
With minimal intervention we are able to look after our fish and our environment to produce a salmon that tastes as glorious as the environment in which it swam. We know our customers appreciate that as much as we do.
BAP CERTIFICATION
Our Big Glory Bay salmon farm has been proudly Best Aquaculture Practices (BAP) certified since 2016. This is the world’s most trusted, comprehensive and proven third-party aquaculture certification programme.
Built on the four pillars of Environmental Responsibility, Animal Health and Welfare, Food Safety and Social Accountability, our certification applies to the lifecycle of the salmon. BAP certification is one way we prove our commitment to the environment, social integrity, salmon wellbeing and the health of our consumers.
TRACEABLE
Through our partnership with Oritain, our King Salmon can always be traced back to Big Glory Bay, protecting our reputation and protecting our customers from food fraud.
Oritain is the world leader in scientifically verifying the origin of foods. Its forensic method traces the actual product back to the source, rather than relying on packaging or barcodes. The Oritain Trustmark is the assurance that our products can be scientifically verified as authentic Big Glory Bay King Salmon.
PROUDLY NEW ZEALAND
Big Glory Bay King Salmon is officially licensed with the New Zealand FernMark Licence Programme. This licence is a formal government recognition of our salmon being an authentic product of New Zealand origin.
THE ETHICAL CHOICE
We are committed to ethical and sustainable practices at our Big Glory Bay farm, always ensuring the health of our fish, our environment and, ultimately, our consumers.
ANTIBIOTIC FREE
New Zealand King Salmon has always been disease free. As a result we have never had to use antibiotics in our salmon farming at Big Glory Bay.
GM FREE
Our salmon feed is certified GMO free, containing no genetically modified organisms.
NO ADDED HORMONES
Our salmon feed comes from certified hormone free suppliers and contains everything our salmon need to thrive.
SUSTAINABLY OCEAN FARMED
By employing globally recognised, certified sustainable ocean-farming practices we ensure the sustainability of our farm’s natural environment.
TRACEABLE
We can trace our Big Glory Bay King Salmon back to the farm at Stewart Island/Rakiura, New Zealand. We can prove it is what it says on the label.
MONTEREY BAY 'BEST CHOICE'
New Zealand King Salmon has been named as the world’s most sustainably farmed salmon by Monterey Bay Aquarium's Seafood Watch® programme.
Our Recipes
Enjoy the distinctive smooth flavour and melt-in-the-mouth texture of Big Glory Bay King Salmon at home
FAQ's Of Our Values
What is aquaculture?
Aquaculture refers to the farming of aquatic organisms, such as fish, shellfish, and aquatic plants, in controlled environments like ponds, tanks, or ocean enclosures.
What are Best Aquaculture Practices (BAP)?
Best Aquaculture Practices (BAP) are a set of standards and a certification program that promote responsible and sustainable aquaculture practices. This is the world’s most trusted, comprehensive, and proven third-party aquaculture certification program. They cover areas such as environmental responsibility, animal welfare, social accountability, and food safety. Big Glory Bay’s salmon farm has been proudly BAP certified since 2016. New Zealand King Salmon is also the first ocean-farmed salmon to achieve ‘best choice’ green rating from the Monterey Bay Aquarium’s Seafood Watch® programme. We have the credentials to prove our commitment to the wellbeing of our salmon and the sustainability of our environment. Welcome to some of the best salmon in the world.
Is Big Glory Bay’s King salmon sustainably farmed?
Yes, Big Glory Bay's fish is sustainably farmed – our highest priority is to nurture and protect the environment. We adhere to rigorous sustainability practices and have received certifications, such as the BAP certification, and more. Our aquaculture practices are rigorously audited and certified each year by the highest authority in global aquaculture. Plus, Big Glory Bay King Salmon is Oritain Verified. Oritain Verified, put simply, means that food can be traced directly back to its source, so every time you see the Oritain mark you'll know that the product is 100% authentic. All Big Glory Bay King Salmon can be traced back to Big Glory Bay in Stewart Island, New Zealand, where they are nurtured in glorious isolation.